Did you know that there is significant importance in tailoring your cover letter to the job role you’re applying for? The cover letter is a document which complements your CV and allows you to discuss your suitability for the role, your interests and your skills. Unlike a CV, a cover letter highlights your ability to sell yourself as a potential employee, alongside your technical knowledge of the industry and even your personality. In this blog, we’re going to look at just a few key ways you can write a tailored cover letter and boost your chances of securing the job: 1. Demonstrate your interest in the company
The very first step in tailoring your cover letter is to show a definitive interest in the company you’re applying to. To do this, you’ll need to research the company and how you could benefit the business if you were to be given the job role. One of the most important tips to take on board is to use names where possible, as this will make your cover letter more personal. Even if the job post doesn’t include names to refer, refrain from using standard impersonal terms such as ‘To whom this may concern’ or ‘Dear Sir/ Madam’. If in any doubt, get in touch with the company and ask for the contact person if you wish to impress the employer. 2. Highlight your skills and abilities
Employers are looking for particular skills and abilities within candidates, therefore, your cover letter should highlight these in accordance with the job advertisement to prove why you’re the best person for the role. A key tip is to cross-reference your CV with the job advertisement and underline any skills and experience which closely matches what they’re looking for. However, this doesn’t mean ruling out any other experiences you’re proud of which aren’t directly connected to the job role, as it shows you’re a well-rounded individual and obtain skills which can be transferred to almost any industry. 3. Mention contacts
Have you ever worked for this company before, even on a voluntary basis? Or perhaps you’ve been referred the job role by an employee of the company? If so, don’t forget to mention these aspects within the first sentence of your cover letter, as you need to grab the attention of the hiring manager right away. There will potentially be hundreds or thousands of applications, so you need to have the aim of making your cover letter stand out from the get-go. 4. Utilise keywords
Every industry has a certain number of keywords it is associated with and educating yourself on these will dramatically improve the quality of your cover letter. If in any doubt, it would be worth re-reading the job advert or even carrying out a quick Google search for some of the most commonly used words for that particular industry. Once you have gathered a list of good keywords, be sure to use them sporadically throughout your cover letter to show that you have a clear theoretical understanding of the industry. If you would like any further help or guidance on writing a cover letter, please don’t hesitate to get in contact with us today.